Vitalpax announced this week that it will be rolling out a new marketing plan that includes a new slogan. The LaVerkin, Utah based contract manufacturing company known for producing the finest health supplements, will now be associated with the slogan: “Advance Well-Being”.
The slogan, which replaces “Your Quality Source for Manufacturing Wellness”, goes from telling customers what it does to sharing its mission. “Well-Being has a wider definition and scope”, says Vitalpax CEO Dalyon Ruesch. “It encompasses emotional, social, as well as physical wellness and life satisfaction.” He said that their new mission statement expresses the desire to advance the well-being of their customers, the end consumer, as well as their colleagues at the company.
The CDC says that “In simple terms, well-being can be described as judging life positively and feeling good.”1
The growing company plans to begin the marketing campaign in January 2020 that will include social media and direct sales.
1. Cdc.com. Well-Being Concepts. Retrieved from https://www.cdc.gov/hrqol/wellbeing.htm